In this blog post we explore how listing a business on a directory can help you to reach new customers.
Let’s say you sell CBD products via a website. Now, you may be on social media daily plugging your wares – making reels, snapping photos and filming TikToks. This is all worth while but only one part of marketing.
Another great way to find new customers is through Search Engine Optimisation – or SEO.
Potential new customers are Googling your keywords – ‘cbd oil uk’ for example. In fact, according to one source there are 28000 searches per month for this term. You want to appear in the search results for anyone searching that keyword and related ones.
How are businesses – your competitors – getting into high positions in the ranks? The answer is SEO.
A big part of SEO is backlinks and this is where directories come in. Directories provide an additional source of backlinks to your website. Backlinks are links from other websites that point to your website, and they are an important factor in how search engines like Google and Bing rank websites. When a high-quality, authoritative directory links to your website, it sends a signal to search engines that your website is trustworthy and relevant, which can help improve your search engine rankings.
So listing your business on credible directories like our CBD directory can help your website climb the search ranks.
Another way to get high in the ranks is to pay for ads on Google. The problem is that Google does not permit Pay-Per-Click for CBD or hemp products. And even if you could use Google ad service as soon as you stop paying for the ad the ad disappears. The benefit of SEO is that an optimised page will stay in the ranks a long time after you work on the SEO. It will slip down the ranks overtime and with competition but you can always keep topping it up.
Since SEO is key for any online CBD business, backlinks should be high on the list of priorities of any business owner. And adding a business to a directory is a low cost and fast way to achieve that.