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In the spring of 2018 the UK Parliament engaged in a discussion with government departments and the vape industry on a variety of hot topics. So what did they talk about and what did we learn from the proceedings? Here, we cover the key learnings from the meetings in two parts. This is Part 1.
The TPD regulations that came into force in 2016 laid down restrictions on the advertising of e-cigs and e-liquids. The vape advertising ban is far reaching - including TV, radio and Internet display advertising. As a result of the ad ban, vape businesses must work harder and smarter to rise above the competition and get exposure. Here, we explore some of the best online marketing channels for vape products.
